BRAD KAYAL - http://www.bradkayal.com/
Brad Kayal focuses on printmaking and designs different logos, posters, computer ads., etc. for various companies including Volkswagen.
I think the underlying idea of Kayal's work is clean, simple, straight forward imagery to get across a point, advertisement, etc.
Brad's work has great visual coherence... the majority of his work is full of soft colors, and lines and is very clean! Since a lot of his work is for different advertisements (posters, propaganda, etc.) I think it's cool that all of his work really flows together still.
Since his work is so clean I'd say the element and principle of art he uses best is line! For advertisements it is so necessary to be precise, and I think it is really impressive how he does so much of this with printmaking.








